Facebook Page - Become a Fan:)

Rock Your Wire on Facebook
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Thursday, December 10, 2009

The Year of the Guitar Pick



Holy smokes am I busy cutting out both sterling and copper guitar picks! Stamping and lovingly polishing them to a gleam - that's how my days are being filled. In Chinese culture, there is the year of the ram, the year of the monkey, etc... so I have dubbed this "the year of the guitar picks" in my mind.


Every now and then, as an artist and an entrepreneur, we stumble upon something, or a few somethings that just take off. For me, it's been the nose jewellery and now these picks. Perhaps it's the authenticity factor. I wear nose jewellery and I play guitar (ahem...when I have time). Not a great player by any means but I have fun with it and I rock pretty good around the campfire. I came up with the idea of doing a copper pick because I hadn't really seen it done and I love copper. It's been a good seller all year but this holiday season, they - along with their sterling silver cousins - are simply flying off the shelf.


I'm so glad I took the week off my regular job!

Thursday, July 23, 2009

The Ongoing Facelift

Okay....so here I go again with the photo facelift at Rock Your Wire. If you follow me and my shop, you'll know that not too long ago I updated all of my photos to clear, coloured backgrounds in blues, greens, etc. I like aspects of it, and there are definitely some things that stand out perfectly on those backgrounds but now that I have it all switched over and I'm looking at 80 plus pictures like that I can't help but feel like something is missing. There is an element or a depth that isn't respresented in the photos.

I've been mulling it over for the last few days and I can now see what the missing piece is. It's the connection to rocks and nature that I feel when creating. I love the elements - earth, wind, air, wood, fire, rock, metal...and there is little of that love of nature in the expression of the pieces. So I did a bit of updating on a couple of the pictures and wow! There it is - the missing depth that some of the pieces need. So it's another facelift at http://rockyourwire.com/ but it will be a slow progression this time - I really need to get into the studio and make some new things. That's the priority. Watch for the emerging new look :)

Saturday, July 18, 2009

A Simple Thing

Quite some time ago I purchased some soaps from a shop on Etsy and when my package arrived it had a little thank you note attached with my name on it. It said, very simply, "Thank You Darcey Lyn". I couldn't believe how good that little tag made me feel - it personalized that little package in a way that nothing else could have. So I set out on a journey to find an item that I could use in a similar way in my packaging.

I stumbled upon a seller called"WhatTheScrap" (http://whatthescrap.etsy.com/), who had 100 little round paper circles for sale. The seller - a lovely lady named Liz - cuts these little paper circles and punches a hole in them. They're great for any scrapbooking or carding project and they looked like they would also be perfect for my needs. I asked her if I could purchase a lot of 400 of them because I sell a lot of nose jewelry and my packaging goes rather quickly. She did a custom listing for me and I received them soon after.



When I package an item to go out, I put it in a little white box and I take one of the labels and write a thank you with my customer's name. I string a bit of ribbon through the little hole and wrap it around the box and tape it at the back, so the thank you tag sits at the front of the box. My customers are absolutely thrilled with the care and attention I give to their purchases and the feedback is incredible since implementing this simple little thing. I was never sure what kind of impact - or lack of it - packaging had on most people until now.

I love my little labels - I adore this seller and her products - and I love the fact that my customers feel special when they open their envelopes from my shops. I know that they know I take the time to care and that makes the price I pay for the extra touches absolutely priceless.

Wednesday, June 3, 2009

Setting Cabachons - Finally!

I think I've been building up to this moment from the time I first picked up a piece of copper wire and started to create. These earrings were in my head...in my creative energy thoughts...and now they are real.

When I bought my last order from "Rio Grande", I decided to poke around a little at the other items. Setting stones in sterling silver bezel cups has been on my mind for a while so I looked at the cups available to buy. I found a great assortment of sizes - 50 cups in all for a really reasonable price so I added them to my cart with a sense of excitement and a bit of nervousness. Now I was almost committed to another creative learning leap!














I did a quick search to find out what kinds of tools I required and discovered I needed a simple and inexpensive burnisher, so I added that to the cart too. I chose three different cabochon selections for my new project: some sleeping beauty turquoise, some garnet (very tiny), and some man-made opal that is really pretty. I knew the turquoise was the first that I would attempt to work with. I placed my order and waited, somewhat less than patiently.

When it arrived about four days later, I tore into the box like it was Christmas, because that's what it felt like. Gifts, lovely gifts. I pulled the new treasures out of the box, admired them, and did what I always do with new creative processes - set them aside. I left them there for about a week, at the back of my bench, just within vision while I waited for the right time. The right time came on the weekend, despite the heat pump in my house being broken so the studio is hot without air conditioning, but the time was there and I was ready so I went ahead.

I selected a piece of sterling silver sheet and marked it out for cutting. I cut it into strips for the earrings I planned to make, using a great pair of scissors I bought locally at "The Rock Hound" in Victoria, BC Canada. Then to the process of filing down the edges to get them nice and smooth, and a good pounding with my little hammer to create the dimpled, organic look I love. Then it was time to get the solder down from the shelf and the torch from the other table, gather up the flux and my cup of water I always have nearby, along with tweezers and a paper towel (kept far away from the torch of course). I turned on the mini slow cooker with the pickling solution for taking off the blackening from the torch process. Then I selected the bezels and got started soldering them to my new silver strips. All went well and they adhered nicely then got a bath in the pickling solution, then off to the tumbler to polish up overnight.

They came out totally shiny but I wasn't about to settle for that! I oxidized them and then polished them with rouge to bring out all the lovely, organic look that you see below. Finally, I added the sleeping turquoise cabochons and used the burnisher to push the sterling bezel side over the cabochon to hold the stones in place and voila! They will get their final photo and posting to the shop later today.

Wednesday, May 27, 2009

A Project in Motion

When is my site ever idle or stagnant? Never it seems. I became dissatisfied with the look of Rock Your Wire (http://rockyourwire.etsy.com/) and felt the need to remove the rock and leaf, and all things distracting in the background, which led me to the local dollar store in search of backgrounds. This time I chose some colored foam and started taking photos and I was (am) SO pleased with the result!


I adore the deep, rich colors and the way the pieces are showcased against the clear, bright backdrop.

I've heard that your photos are a continual work in progress when you sell online, and I can honestly say that this has been my greatest challenge - creating photos that
work well for my work and for my customers shopping experience. I hope I've gotten there - finally!

Wednesday, May 20, 2009

A Passion for Business



When I'm not making jewellery, I have another job working as a Business Coach. I work with people with disabilities who are exploring self employment as an option. It's rewarding and fun to see people develop businesses and get excited about the launch of their new venture. As we're going through the exploration process, one thing I always reiterate is that I think it is important to have a passion for what you're going to do.

Passion is the thing that will drive you to put in the hours required for success, it is the thing that will give you the nudge to get your books over to the accountant or set up your spreadsheets to track your income and expenses. For most of us (unless your business is accounting), the paperwork is the least loved part of our businesses, but it is a necessity that must be done. Passion for our business helps motivate us to do the tasks of necessity.

I am extremely busy because I work four days a week coaching and in my 'spare' time, I work on developing my jewellery business. I have recently opened two more Etsy shops to showcase my work. In addition to my Rock Your Wire shop, and my fairly recent venture, Rock Your Nose, for handmade nose adornments, I launched Rock Your Belly - a shop for - you guessed it - belly jewellery. I had also recently brought home some pieces of mine that were on consignment that hadn't sold, and that gave me the idea to create a new shop to liquidate older stock - things that hadn't sold in my other shops, designs that didn't catch on for some reason, or pieces that I don't make anymore because I've moved into a different area of design. The more I thought about the idea and brainstormed it with a friend, the more I liked it. I chose to open another Etsy shop called "Liquidation Mall" and am busy stocking it with a lot of great, quality, handmade items at bargain liquidation prices. I think it will be very successful once it catches on.

So back to the topic of passion - I simply could not, or would not do all of these things if I didn't have a passion for my business. These launches have required me to stretch my time, effort and energy to new levels. Because I love my business, I am a willing spirit.






Saturday, May 16, 2009

There is So Much to be Grateful For

I'm looking out my studio window while the sun illuminates the leaves on the trees across the road and I'm thinking that I'm grateful for my view, for being able to see, and for so many things in my life.

If any of you read one of my earlier posts about the health challenges I've been facing, this will be an update for you. I finally received my diagnosis - I have MS. I knew it in all the fibers of my being, and in a way, it was a relief to be able to put a name to this previously nameless thing. Am I scared? You bet. But I am alive. And I'm grateful for all that I have - because today I have relative health, and family, and things to look forward to. I have a little business that's growing daily, a list of customers who admire what I do, and a head full of creations that are waiting to be made. I've made connections with people through my business and am grateful that they're willing to tell others about me, like Gabby at http://inspiteofmycrazyself.blogspot.com/, whose writings I love to read.

Behind me is my bench, my torch, my sterling and rocks and all the things that make me feel alive. And I am deeply grateful.

Wednesday, May 6, 2009

What to Do When You Have a Block?

Blockages occur in all kinds of things: drainpipes, arteries, rivers and streams, writing, painting, and just about any other creative process. I've been thinking about writing in my blog for a long time now, but have been experiencing writer's block. I figured, "what the heck"? - let's write about that!

I suppose it's a thing that's not new to most folks who are creative. That moment we experience when we just can't do that thing we always do so well. Perhaps that's what makes it the most frustrating; the knowledge that we can do this because we've done it so many times before but this time...this time... something is stuck.

The night before last I heard something on a TV documentary I was watching about the life of Johnny Cash. There was a colleague of his who is a songwriter (and I wish I could remember his name but sometimes I don't catch those little details). Anyway, this man is a great songwriter and he said something that helped me to get a little less stuck. He was speaking about his writing process and he said, "don't think about it. Just do it."

Powerful stuff, I thought: Just DO it. Today, thanks to him, I am just doing it.

Sunday, April 5, 2009

Taking a Break!


Oh man, have I been busy the last two days! My last post mentioned thinking about moving my nose jewellery to it's own shop and I decided it had to be done so the last two days have been work driven getting it done. It's not totally completed but I created the shop, took photos, and listed 28 items - no easy feat. I am SO pleased with the cohesive look of the shop and can't wait to continue stocking it with neat items.

I have gold waiting for me at the post office so be on the lookout for new pieces made from 14 karat gold wire. Check out the new shop if you get a chance: http://rockyournose.etsy.com/. I figured it makes sense to stick with the "Rock Your" name - branding of sorts. Let me know what you think.

Friday, April 3, 2009

Finally got some new things posted


Organizing, shifting, changing, adapting - I think that's what business is truly about. I had a good look in the shop and I can see the nose jewellery is taking over, and I still have more designs in my head. I really love doing them so I think (I'm pretty sure) that I'm going to move most of them over to a shop that is fully dedicated to nose jewellery to give them the attention they deserve. I'm musing over banners, logos and colour schemes even as I type.


I was really busy with a visit from my brother and his family so I didn't do a lot of updating over the last few days; merely keeping up with orders coming in and communication with customers. Now I'm back in full swing and posted two really lovely things today.


I was absolutely THRILLED that someone contacted me who had read my blog and had some questions about fusing sterling silver. Keep it up readers! :)

Saturday, March 14, 2009

Customer Rewards Program

Today I'm launching my customer rewards program. As a small business owner, I believe it is important to reward customers who shop with me and refer their friends to shop with me. I know the world has changed, and we're living in an electronic age, but the basics of business have not changed. Business is about relationships and communication - key elements to the success of any venture.

The rewards program is very simple. You refer a friend. When the friend purchases from me, they tell me the Etsy username of the person who referred them, and you get a gift certificate sent to you for 15% off. I hope to issue lots of them!

Oh, and I created a new design of sterling silver hand forged nose studs that launched yesterday:


Monday, March 2, 2009

The Pull of Copper

I'm finding myself more and more drawn to copper these days - perhaps because it lends itself so well to the types of designs I enjoy creating. I love jewellery that just has that handmade look to it!

Rustic, and not so perfect in form; something for
the eye and the mind to be curious about.

Copper is reputed to have healing properties and many swear by its use for relieving pain, particularly in diseases such as arthritis and rheumatic illnesses. I can't attest to its abilities for these purposes, but I remember my grandmother always wore a copper bangle and swore it helped her arthritis pain.

It is a beautiful metal, and one that is experiencing a "come back" in popularity. It Rocks! in my opinion ;)

Wednesday, February 11, 2009

Nose Jewellery

Wow! The nose jewellery seems to be a hit - and it all came about because I wanted to design something I liked for myself, being tired of the little glittery type, and I thought, "hey, why not see if anyone else does too?" Seems they do because it has quickly become my best selling item :)

I have a few basic designs that are really well loved and many more in my head waiting for the right time to be built and launched. Thanks to all of you who are lovin them too!







Thursday, November 27, 2008

How Exciting!!



Call me quirky, but one of the things I LOVE about selling on Etsy is checking out where the pieces are going. It's so interesting to think of people in places I've never even been to - wearing something that I made by hand.

Yesterday I shipped these earrings to Holland! So I just had to find out a bit more about Holland, which is actually a country called "The Netherlands". I didn't know that it is a monarchy, rather than having a president or a prime minister the way we do in Canada and the US, nor that the weather sounds very similar to what you might find on Vancouver Island - I had presumed they would have very cold winters. At 41,528 square kilometers, it is only 9394 square kilometers larger than the island where I live in British Columbia.

So, in a way, making jewellery is expanding my knowledge of the world I live in too. What a neat concept! Cheers all:)

Sunday, November 23, 2008

Jewellery Party

I'm SO looking forward to today! I have a jewellery party booked at a friend's house and I have some great ideas for making it fun (and hopefully profitable). I plan to do a necklace giveaway - each purchase will entitle the person to an entry for the draw, and to offer a $20 gift certificate for a party booked and held before Christmas. I'm hoping this will get me at least one more party before the holidays so I can load up on an order of new materials to spend the winter months - the slower season - creating. Of course I have a ton of ideas for new pieces!

Sometimes the tough part is deciding what to make first because the ideas float in my head all the time and there are so many of them. I try to get everything 'jotted' down on paper but a lot of ideas come in the night when I'm half awake and even though I keep a pad by the bed, I miss quite a few because I really don't want to turn on the light. Lately I've been having some fun with copper sheet. I made a beautiful cuff style bracelet that I wrapped Chinese turquoise onto and I had to keep it for myself - it's gorgeous and simple - the greens and blacks in the stone are a perfect contrast to the shiny copper. It's natural copper too, so it will get the lovely patina over time. I plan to do some similar work with sterling sheet over the winter so watch here and Etsy for new designs.

Friday, November 7, 2008

Fun With Form

You know, every now and then it's important to just have some fun, and that's what I chose to do this evening. Rather than second guess what someone might like, or want, or buy, you gotta just pull out the rocks and the wire and play a little - that's what tonight was about for me. I played and created, and posted a few new things to the shop. I love the new mannequins too!















Thursday, October 30, 2008

Going into creative mode!

Oh boy, does this weekend ever need to see some production time! I've been so busy getting the promotional aspects of things set up that I haven't had time (sigh) to create very much. I suppose that will always be the fine balancing act of this type of business venture. I'm the whole show - the person who creates the pieces, the one who promotes them, and the one who keeps the business records (okay, who am I kidding? LOL - you should SEE my horrible mess of paperwork waiting to be entered into a spreadsheet!).


The beautiful thing is that I can choose to leave the paperwork for another time, and I can go for a walk and get inspiration for my next piece. It's fall in my part of the world and the trees are all this lovely golden colour, interspersed with the odd tree turning red, and there are big leaves scattered on the road and the walkways - it's truly lovely. What a gift to be alive and well!