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Saturday, July 18, 2009

A Simple Thing

Quite some time ago I purchased some soaps from a shop on Etsy and when my package arrived it had a little thank you note attached with my name on it. It said, very simply, "Thank You Darcey Lyn". I couldn't believe how good that little tag made me feel - it personalized that little package in a way that nothing else could have. So I set out on a journey to find an item that I could use in a similar way in my packaging.

I stumbled upon a seller called"WhatTheScrap" (http://whatthescrap.etsy.com/), who had 100 little round paper circles for sale. The seller - a lovely lady named Liz - cuts these little paper circles and punches a hole in them. They're great for any scrapbooking or carding project and they looked like they would also be perfect for my needs. I asked her if I could purchase a lot of 400 of them because I sell a lot of nose jewelry and my packaging goes rather quickly. She did a custom listing for me and I received them soon after.

When I package an item to go out, I put it in a little white box and I take one of the labels and write a thank you with my customer's name. I string a bit of ribbon through the little hole and wrap it around the box and tape it at the back, so the thank you tag sits at the front of the box. My customers are absolutely thrilled with the care and attention I give to their purchases and the feedback is incredible since implementing this simple little thing. I was never sure what kind of impact - or lack of it - packaging had on most people until now.

I love my little labels - I adore this seller and her products - and I love the fact that my customers feel special when they open their envelopes from my shops. I know that they know I take the time to care and that makes the price I pay for the extra touches absolutely priceless.

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