Upcoming Birthday Bash - Sale in the Shop!

When? Friday - March 19th

Where? All my shops:

http://www.rockyourwire.com/

http://www.rockyournose.com/

http://www.rockyourbelly.com/

Come and join in the fun and savings!

A Passion for Business

When I'm not making jewellery, I have another job working as a Business Coach. I work with people with disabilities who are exploring self employment as an option. It's rewarding and fun to see people develop businesses and get excited about the launch of their new venture. As we're going through the exploration process, one thing I always reiterate is that I think it is important to have a passion for what you're going to do.

Passion is the thing that will drive you to put in the hours required for success, it is the thing that will give you the nudge to get your books over to the accountant or set up your spreadsheets to track your income and expenses. For most of us (unless your business is accounting), the paperwork is the least loved part of our businesses, but it is a necessity that must be done. Passion for our business helps motivate us to do the tasks of necessity.

I am extremely busy because I work four days a week coaching and in my 'spare' time, I work on developing my jewellery business. I have recently opened two more Etsy shops to showcase my work. In addition to my Rock Your Wire shop, and my fairly recent venture, Rock Your Nose, for handmade nose adornments, I launched Rock Your Belly - a shop for - you guessed it - belly jewellery. I had also recently brought home some pieces of mine that were on consignment that hadn't sold, and that gave me the idea to create a new shop to liquidate older stock - things that hadn't sold in my other shops, designs that didn't catch on for some reason, or pieces that I don't make anymore because I've moved into a different area of design. The more I thought about the idea and brainstormed it with a friend, the more I liked it. I chose to open another Etsy shop called "Liquidation Mall" and am busy stocking it with a lot of great, quality, handmade items at bargain liquidation prices. I think it will be very successful once it catches on.

So back to the topic of passion - I simply could not, or would not do all of these things if I didn't have a passion for my business. These launches have required me to stretch my time, effort and energy to new levels. Because I love my business, I am a willing spirit.

Taking a Break!

Oh man, have I been busy the last two days! My last post mentioned thinking about moving my nose jewellery to it's own shop and I decided it had to be done so the last two days have been work driven getting it done. It's not totally completed but I created the shop, took photos, and listed 28 items - no easy feat. I am SO pleased with the cohesive look of the shop and can't wait to continue stocking it with neat items.

I have gold waiting for me at the post office so be on the lookout for new pieces made from 14 karat gold wire. Check out the new shop if you get a chance: http://rockyournose.etsy.com/. I figured it makes sense to stick with the "Rock Your" name - branding of sorts. Let me know what you think.

Happy Birthday Giveaway!

It's my 41st birthday today and I thought I'd celebrate by giving YOU presents. Purchase anything from my shop today only and receive a pair of handmade sterling silver buds post earring with backs absolutely free!

Customer Rewards Program

Today I'm launching my customer rewards program. As a small business owner, I believe it is important to reward customers who shop with me and refer their friends to shop with me. I know the world has changed, and we're living in an electronic age, but the basics of business have not changed. Business is about relationships and communication - key elements to the success of any venture.

The rewards program is very simple. You refer a friend. When the friend purchases from me, they tell me the Etsy username of the person who referred them, and you get a gift certificate sent to you for 15% off. I hope to issue lots of them!

Oh, and I created a new design of sterling silver hand forged nose studs that launched yesterday:

The Pull of Copper

I'm finding myself more and more drawn to copper these days - perhaps because it lends itself so well to the types of designs I enjoy creating. I love jewellery that just has that handmade look to it!

Rustic, and not so perfect in form; something for
the eye and the mind to be curious about.

Copper is reputed to have healing properties and many swear by its use for relieving pain, particularly in diseases such as arthritis and rheumatic illnesses. I can't attest to its abilities for these purposes, but I remember my grandmother always wore a copper bangle and swore it helped her arthritis pain.

It is a beautiful metal, and one that is experiencing a "come back" in popularity. It Rocks! in my opinion ;)

Photography

I think the hardest part of online sales is how to get the best photo of my pieces. It is a particular issue when it's a 'one of a kind' piece - how much time do I invest in getting just the right photo? I've tried a light box without success, and while I'm sure that with practice it has to work (since it does for so many other folks), I don't like trying to maneuver around in the little space mine has to offer.

Yesterday I played with props for my photos and I really like the effect but I could use some feedback! I've seen some other listings with props that really distract from the jewellery and I don't know if mine detract or add to my pieces.

All feedback is appreciated - thanks :)

Jewellery Party

I'm SO looking forward to today! I have a jewellery party booked at a friend's house and I have some great ideas for making it fun (and hopefully profitable). I plan to do a necklace giveaway - each purchase will entitle the person to an entry for the draw, and to offer a $20 gift certificate for a party booked and held before Christmas. I'm hoping this will get me at least one more party before the holidays so I can load up on an order of new materials to spend the winter months - the slower season - creating. Of course I have a ton of ideas for new pieces!

Sometimes the tough part is deciding what to make first because the ideas float in my head all the time and there are so many of them. I try to get everything 'jotted' down on paper but a lot of ideas come in the night when I'm half awake and even though I keep a pad by the bed, I miss quite a few because I really don't want to turn on the light. Lately I've been having some fun with copper sheet. I made a beautiful cuff style bracelet that I wrapped Chinese turquoise onto and I had to keep it for myself - it's gorgeous and simple - the greens and blacks in the stone are a perfect contrast to the shiny copper. It's natural copper too, so it will get the lovely patina over time. I plan to do some similar work with sterling sheet over the winter so watch here and Etsy for new designs.